A useful profile answers the questions a customer would otherwise need to email.

  1. Add the exact trading name, website and current contact channel.
  2. Write one sentence explaining who the service is for and what outcome it provides.
  3. List locations or service areas clearly.
  4. Upload a few current images that clarify the experience.
  5. Explain how quickly customers can expect a response.

Review the profile every quarter and whenever a policy, location or service changes.