Reputation grows from consistent details more than occasional campaigns.
Weekly
- Confirm new reviews and support messages have an owner.
- Correct outdated opening hours, links and contact details.
- Share one recurring customer question with the team.
Monthly
- Compare review themes rather than only the average score.
- Recognize staff members mentioned positively.
- Publish one policy or process improvement customers can verify.
A short routine protects trust while keeping the workload sustainable.
This is short enough to turn into a recurring team checklist. Very practical.