The most effective review request is timely, specific and easy to complete.

Ask after a clear outcome

Send the request when the customer has just received value: after delivery, a resolved support case or a completed appointment.

Keep the message short

Explain why the review helps, provide one direct link and avoid suggesting what the customer should say. Honest feedback is more useful than a scripted compliment.

Close the loop

Thank customers and route actionable problems to the team that can fix them. A review program should improve service, not only collect stars.